Berkley PowerBait® The General Fishing Bait, Goat, 5 1/4in | 13cm, Soft Stick Bait with Irresistible Flavor, Eye-Popping Colors, Classic Stick Bait Action, Deadly Bass Bait

Joining the ranks of Berkley's legendary PowerBait® Lineup, The General is a classic soft stick worm – delivering a slow fall and subtle shimmy that fish can't resist. An extremely versatile soft bait, The General can be rigged a multitude of ways to suit a variety of fishing situations. Berkley's exclusive PowerBait® formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks. At Berkley, our science-based development process gives anglers the tools and confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.

• BERKLEY POWERBAIT® THE GENERAL SOFT PLASTIC STICK WORM: Joining the ranks of the legendary PowerBait® lineup, The General is a classic soft stick worm no angler should leave home without.
• TASTE MATTERS: Berkley's exclusive PowerBait® formula delivers the technology of taste to soft plastic baits increasing bite retention by 18x, providing the angler time to feel more bites and set more hooks.
• ENTICING STICK BAIT PROFILE AND ACTION: With a classic stick bait profile, The General delivers a slow rate of fall paired with a subtle shimmy.
• MATCH THE HATCH with a variety of premium, forage matching colorways and three sizes to choose from based on preferences and fishing conditions.
• VERSATILITY: Anglers love The General’s versatility. The General can be rigged in a multitude of ways that best fit any given fishing scenario. Rigging as a wacky rig, Texas rig, Carolina rig or shaky head are just a few examples.
• DEADLY BASS BAIT: The General is perfect for targeting both active and inactive bass with a finesse based approach.
• DURABLE CONSTRUCTION: Durable soft plastic construction lets you catch multiple fish with each soft bait.
• THE LEADER IN SCIENCE-BASED BAIT DEVELOPMENT, Berkley baits are fine-tuned through decades of scientific research at Berkley Labs and then proven on the water to provide anglers with the best solution to help them catch fish in any environment.